Dagne Dover
Art Direction — UX/UI
Dagne Dover
Art Direction — UX/UI
Overview
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
Overview
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
As a Senior Designer at Dagne Dover, I led the design and development of several key e-commerce features. My focus was on creating an exceptional online experience that strengthened brand identity, improved user engagement, and streamlined the shopping journey. Below you will find a selection of the most impactful updates I had a hand in creating.
Homepage
We enhanced our homepage with a dynamic hero banner, shoppable carousels showcasing key products, and easily accessible information about our brand mission. These improvements create a more engaging and informative experience for customers, driving exploration and encouraging conversions.
Shop All Filters
To accommodate our expanding product assortment, we introduced a dynamic filtering system to improve the customer's ability to quickly find and select products that best suit their needs.
Slide-out Cart
We streamlined the checkout process with a slide-out cart that encouraged immediate purchase and included a quick-add option for smaller items, boosting conversions and average order value while reducing cart abandonment.
Mix + Match Kits
To enhance our Kits experience, we launched new customizable kits. This relaunch involved a significant UX/UI update to our existing kits interface. Now, customers can seamlessly mix and match products within a kit, selecting the perfect size and color for each item directly on a single page.
