Dagne Dover Product Page
Art Direction — UX/UI
Dagne Dover Product Page
Art Direction — UX/UI
Overview
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
Overview
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
The redesign of Dagne Dover’s product pages focused on creating a user-centric experience that highlighted what sets Dagne’s products apart. As the project lead, I collaborated with our developers and customer experience team to create custom solutions that empowered customers to confidently choose the bag best suited to their needs, resulting in enhanced user engagement and conversion rates.
Key Features
Features Diagram
To better hightlight product features, we split our feature images into three distinct views: interior, front, and back.
Ways to Wear
To illustrate product scale and styling options, we added images of each product worn on model.
Fave Features
To emphasize the value of our premium products, we prominently featured four key differentiators, located above the fold on desktop to ensure customers immediately understand their unique benefits.
Custom Icons
To quickly and effectively communicate key product features, we developed a custom icon set. This visual language allowed customers to easily identify and understand the unique benefits of each product, enhancing their overall shopping experience.
Before + After
